Tim Howard x EAFC 25

Tasked by EAFC to create a hype video for Tim Howard's introduction in FC25 as a new hero item. Roles included art direction, venue, scouting, prop sourcing, story-boards, graphical elements, and VFX.

EAFC 25 Launch Event

In celebration of the newest release of EAFC 25, I was hired to help art and creative direct the event’s interior design and programming. We worked alongside the client, EA Sports, and curated a large space for high-profile influencers (Donte DiVincenzo, Ronaldhino, Alex Morgan, Clint Dempsey, and more) to interact with the product. Using 3D models and fabricators, we converted the space into a EAFC 25 party.

TIDAL RISING

The coolest campaign I participated in while at TIDAL was the introduction of ‘TIDAL Rising.’ A program centered around the growth of unrecognized artists, providing them information, grants, and more.

Working with a creative agency, we developed a new brand to encompass a new slate for artists to showcase their work from. Due to the limitations of photography, our decision to use loud bold typography coupled with contrasting colors allowed us to invoke our message proudly.

During the project, I worked alongside Meta to co-produce and design a VR experience with handpicked artists (including social, OOH, paid ads).

In addition to the work above, here are more examples of work I participated in while at TIDAL. These works include event design, UI/UX, social, campaign, and much more.

Overtime FC x Kappa

Long-time sports media juggernaut Overtime recently announced it’s venture catering to soccer fans. To do so, they created two jerseys along with the sporting brand Kappa. In order to tap into the U.S. soccer market, they enlisted the services of ICNCLST/ and I to generate hype. A photoshoot and event were agreed upon. We formulated a shot list, hired models, and ran around the Lower East Side taking as many shots as possible.

Upon the completion and release of the photos, we held an event inviting top local talent from NYC to partake in a friendly tournament.

Fox News & Business

The most exhaustive and extensive project I’ve worked on in my career was the creation of the 2020 Presidential Election toolkit for Fox News (still in use today). It was a hard and rigorous process that gave me my first taste of being an art director working alongside huge investors and executives.

The design process entertained countless revisions of static, animation, 3D work that ultimately boiled down to the state you see to the right. We designed entire studios, debate stages, graphics for talent, maps, and much more. It was a surreal experience to have the opportunity to lead much of these designs and see the results pour in.

The election was the most watched all time AND Saturday Night Live took my work and used it as overlays for a Jim Carey vs Alec Baldwin skit.

Major League Soccer Graphics

A job with Major League Soccer was a dream come true for a former Dallas Burn supporter. While with MLS, I lead editorial and social design. Creating graphics for campaigns, match-days, videos, podcasts and more.